In response to the ever-changing market environment, customer structure, and service demands, Sinotruk’s Family Service has consistently upheld the core strategy of “building a professional team, enhancing service quality, and improving customer satisfaction.” In 2025, Sinotruk officially established the Global Marketing and Service Training Center. This strategic initiative not only represents Sinotruk’s precise response to the intensifying competitive landscape in the service sector but also embodies an innovative practice centered on customer-oriented approaches and the creation of long-term value.
Rebuilding Service Competitiveness with a Global Training Center
The establishment of the Global Marketing and Service Training Center stems from a profound understanding of the essence of service. In response to the trends of diversified customer structures and personalized service demands, Sinotruk’s center aims to build a global marketing and service team characterized by “specialization, expertise, and strength.” It has developed a tiered and categorized training curriculum matrix covering six core areas: after-sales service, product technology, operational management, new energy, driving skills, and local language proficiency, thereby creating a comprehensive knowledge framework spanning the entire value chain. Additionally, to further enhance international service capabilities and accurately grasp overseas market trends, the Sinotruk Center has introduced specialized international training courses. These courses simulate complex overseas scenarios to ensure trainees possess practical skills aligned with global service standards, thereby cultivating international marketing pioneers for the “going global” strategy. The faculty system of the Sinotruk Training Center consists of 306 internal instructors and 218 external instructors, establishing a dual-track training model combining “theoretical mentors” and “practical coaches.”
Building a Reputation for Continuous Improvement
Customer-centricity, prioritizing customer interests and needs, has always been the core principle of Sinotruk’s “Family Service.” For customers, high-quality after-sales service is not just about timely repairs; efficient service performance also relies on proactive maintenance. Therefore, while continuously enhancing the overall capabilities of its service team, Sinotruk is committed to making predictive service more comprehensive and high-quality—by leveraging big data analysis and intelligent tools to anticipate potential vehicle faults in advance, achieving a shift from reactive repairs to proactive care. Meanwhile, Sinotruk’s “Family Service” builds a comprehensive support system across policies, networks, parts, and technology, combined with warm services such as in-station comfort experiences, in-vehicle intelligent assistants, and high-altitude rescue subsidies, to provide users with an exceptional experience beyond expectations, further enhancing service quality and brand reputation.
Precision-targeted efforts and continuous improvement are essential to winning customers and securing the future in the midst of transformative change. This customer-centric evolutionary journey has no endpoint—only by transforming the “customer-first” philosophy into tangible, quantifiable value experiences can the brand continuously redefine new heights in reputation amid transformation.